View Michael Potter’s profile on LinkedIn, the world's largest professional community. - PR11074286 She was referring to Katrina Heinze, a General Mills executive who was appointed to serve as a consumer representative on the board in December 2005 by Mike Johanns, the agriculture secretary at the time. 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Mr. Potter of Eden Foods was initially supportive of the government’s efforts to certify organic products. Between the time the Agriculture Department came up with its proposed regulations for the organic industry in 1997 and the time those rules became law in 2002, myriad small, independent organic companies – businesses like Cascadian Farm – were snapped up by corporate titans. Or synthetic inositol, which is manufactured using chemical processes. New York, NY 10001. During her second stint on the board, which ended last December, critics said they were shocked when she did not recuse herself from the vote to add DHA to the list, since its manufacturer sometimes uses technology licensed from General Mills in making it. RelSci Relationships are individuals Michael J. Potter likely has professional access to. Attachment 701 Tecumseh Road Clinton, MI 49236 cs@edenfoods.com 517-456-7424 Michael J. Potter is affiliated with “Someone said, ‘Thank you,’ ” Mr. Potter recalls. “I bought into the swaddling clothes wrapped around it,” he said. Similarly, the three consumer seats have never been filled by anyone from a traditional consumer advocacy group like the Organic Consumers Association or the Consumers Union. Netanyahu’s ‘Secret’ Trip to Saudi Arabia, Ideology Is Dead, Long Live Regional Interests, Rand Paul Highlights Vote Fraud, Predicts Big Tech Will Censor Him; Big Tech Censors Him. Six board members, for instance, voted in favor of adding ammonium nonanoate, a herbicide, to the accepted organic list in December. “Maybe we should start a church.”. Mr. Siemon says Organic Valley’s goal is to eliminate all additives from its products. Eden Foods, Inc. produces organic food products. Over the last decade, since federal organic standards have come to the fore, giant agri-food corporations like these and others – Coca-Cola, Cargill, ConAgra, General Mills, Kraft and MM Mars among them – have gobbled up most of the nation’s organic food industry. Eden Foods' owner, catholic Michael Potter, doesn't like the government telling him what to do, at least that's what he says. President of North America’s largest family owned manufacturer of certified organic foods talks about the healthful benefits of whole grain pasta. Michael J. Potter is one of the last little big men left in organic food. . It’s almost like a wannabe,” Mr. Siemon says. The Organic Foods Act calls for a board consisting of four farmers, three conservationists, three consumer representatives, a scientist, a retailer, a certification agent and two “handlers,” or representatives of companies that process organic food. Chairman, President, Chief Executive Officer & Founder at Eden Foods, Inc. Chairman, President, Chief Executive Officer & Founder. He says he gets at least one e-mail a week from someone seeking to buy Eden, which is based in Clinton, Mich., and does about $50 million a year in sales. The company was founded by Michael J. Potter in 1968 and is headquartered in Clinton, MI. Driscoll’s nominated Ms. Beck for one of the handler seats – but Tom Vilsack, the agriculture secretary, appointed her to one of the seats reserved for farmers. Only one of them, Earthbound, has a fully organic business. The use of any trade name or trademark is for identification and Then again, giant corporations don’t exactly trumpet their role in the industry. Critics say the system has never truly operated as intended. And the article misspelled the name of a substance approved for use in organic foods. “Companies, private equity, venture capital, even individuals,” Mr. Potter says. And behind the pastoral-sounding Walnut Acres, Health Valley and Spectrum Organics is none other than Hain Celestial, once affiliated with Heinz, the grand old name in ketchup. Michael Potter, President of Eden Foods, joins host, June Stoyer, of The Organic View Radio Show. The article also erroneously included one company among independent businesses acquired by big corporations by 2002, when regulations for the organic industry were put in place. It requires, for instance, that the board reconsider each substance five years after the last approval of it – though only just a few have ever lost their status. “As soon as a value-added aspect was established, it didn’t take long before corporate America came knocking,” Mr. Potter says. It is Health Valley, not Healthy Valley. Major corporations have come to dominate the board that sets these standards. But to add someone from a company like General Mills that has such a big interest in promoting genetic engineering, promoting nanotechnology, promoting a variety of things that are so antithetical to organic principles, is that really necessary to achieve diversity?”. Its products include eden apple butter tote, eden instant miso soup, eden mochi, eden muesli and eden grape butter. “But hey, what do I know? He calls the certified-organic label a fraud and refuses to put it on Eden’s products. Photo illustration by Scott Olson/Getty Images. any kind between RelSci and Michael J. Potter. Big Food has also assumed a powerful role in setting the standards for organic foods. As corporate membership on the board has increased, so, too, has the number of nonorganic materials approved for organic foods on what is called the National List. © 2020 Relationship Science LLC. “They think I’m liberal, immature, a radical,” Mr. Potter says. That would be PepsiCo of Pepsi and Fritos fame. 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Ms. Fuldwider has also voted to let organic egg producers give their chickens just two square feet of living space, when Cropp requires its own farmers to provide five. “Either they don’t have a clue, or their interest in making money is more important than their interest in maintaining the integrity of organics.”. The outcry over her appointment by advocates and independent organic consumers was so intense that she resigned in February 2006 – but rejoined the board late that year after Mr. Johanns appointed her to the seat designated by law for an expert in toxicology, ecology or biochemistry. He did hard time for both. “In some ways, organic is a victim of its own success,” says Philip H. Howard, an assistant professor at Michigan State University, who has documented the remarkable consolidation of the organic industry. Expand your fundraising pool and make warm introductions to potential new business connections. More than 40 years ago, Mr. Potter bought into a hippie cafe and "whole earth" grocery here that has since morphed into a major organic foods producer and wholesaler, Eden Foods. Cornucopia has challenged the appointment of Ms. Beck, the national organic program manager at Driscoll’s, to a seat that is, by law, supposed to be occupied by a farmer. Such influence is not always obvious. Heinz and Hain together bought 19 organic brands. Is Killing Iran’s Nuclear Scientists a War Crime? All of which riles Mr. Potter, 62. “Yes, there are some large organizations that make up a portion of the board, but they’re not at all a majority,” says Will Daniels, senior vice president for operations and organic integrity at Earthbound Farms Organic, one of the country’s largest organic produce processors. In contrast, Dominic Marchese, who produces organic beef in Ohio, has tried and failed three times to win a board appointment as a farmer. Today, more than 250 nonorganic substances are on the list, up from 77 in 2002. “I don’t have anything against her,” Mr. Marchese says, referring to Ms. Beck. It is docosahexaenoic acid algae oil, not docosahexzenoic. Apparently including little things like misrepresenting soymilk as infant formula resulting in injury to a baby, and drunk-driving resulting in the death of Eden's chairman. “I had high hopes the law and the board would be good things because we needed standards.”, By 1996, he realized that the National Organic Program was heading in a direction he did not like. Miles V. McEvoy, deputy administrator of the National Organic Program, says that all appointments are cleared with the Agriculture Department’s general counsel. The Search our database of over 100 million company and executive profiles. Holistic Management has done work for Dean Foods to help it address criticism of production practices for its Horizon organic milk brand. ... Eden Foods, Inc. Pure, locally produced ingredients from small family farms? Relationship Science Chemotherapy Free. Michael J. Potter, President of Eden Foods, joins June Stoyer, host of The Organic View Radio Show. A relationship does not necessarily indicate a personal connection. Those four are Earthbound, Driscoll Strawberry Associates, Whole Foods and the Zirkle Fruit Company. Who didn’t? 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Eden Foods CEO Michael Potter can’t really explain why he’s against this. Milk fortified with DHA commands premium prices, and Mr. Siemon said Organic Valley had to have a version of its milk with the additive “because that’s what the consumer wants.”, He said, however, that Organic Valley uses DHA derived from fish, not the variety Ms. Fulwider approved for the list. But he quickly became disenchanted. What’s behind the public spat between Serbia and Montenegro? Check out the image at the top. Find contact's direct phone number, email address, work history, and more. The industry’s image – contented cows grazing on the green hills of family-owned farms – is mostly pure fantasy. Eden Foods' owner, catholic Michael Potter, doesn't like the government telling him what to do, at least that's what he says. AMID such issues, Mr. Potter has tasked his daughter, Yvonne Sturt, to find a way to preserve Eden’s independence after he’s gone. 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Eden is one of the last remaining independent organic companies of any size, together with the Clif Bar Company, Amy’s Kitchen, Lundberg Family Farms and a handful of others. This web site is not endorsed by, directly affiliated with, maintained, authorized, or Based on one of the complaints, the inspector general is looking into how materials are added to the list. Cancer treatments that work. “The average consumer has no idea that all these additives are going into the organic products they’re buying.”, Mr. Potter of Eden Foods was initially supportive of the government’s efforts to certify organic products. Currently, Mr. Potter is Chairman & President at this company. 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Organic purists would consider Cropp’s board representative, Wendy Fulwider, as one of the corporate executives on the board. Most controversially, she voted to add DHA and ARA to the list for use in baby formulas. For instance, early members of the board from Cascadian Farms, Muir Glen and Small Planet Foods were the chief advocates for allowing synthetics into organic production. MICHAEL J. POTTER Claim to fame: Eden Foods (Image credit: Facebook) Another hippie-ish character turned big-time entrepreneur is Michael J. Potter. “We are trying to make sure the board represents the diversity of the American public and of organic agriculture.”, Alexis Baden-Mayer, political director at the Organic Consumers Association, says her group has no quibbles with that goal: “I understand that there are very few 100 percent organic businesses left. “If you fill the slots earmarked by Congress for independent voices with corporate voices, you greatly mitigate the safeguards built into the supermajority requirement of the law,” Mr. Kastel says. Ms. Fulwider surprised many observers at a board meeting in May by voting in favor of keeping carrageenan on the organic list. Tracy Favre, newly appointed to the standards board, works for Holistic Management International, a nonprofit that advises clients on sustainable agriculture. At first, the list was largely made up of things like baking soda, which is nonorganic but essential to making things like organic bread. Michael Potter, Eden Foods' CEO, didn't care for the birth control mandate in Obamacare, so he paired up with the Thomas More Center, a conservative legal services non-profit, in order to weasel out of it on religious grounds. Had it prevailed, it would have been the first time a herbicide was put on the list. Reveal deeper insights into your organization's relationships with RelSci Contact Aggregator. Mr. Potter was allowed to voice his objections to carrageenan for three minutes before the group, the National Organic Standards Board. Cornucopia began taking a harder look at the history of the addition of carrageenan and other substances to the accepted organic list after a bruising battle last December over the addition of docosahexaenoic acid algae oil, or DHA, and arachidonic acid single cell oil, or ARA. She referred calls to General Mills, which in turn referred questions to the National Organic Program. Big businesses argue that the enormous demand for organic products requires a scale that only they can provide – and that there is no difference between big and small producers. Those votes came from General Mills, Campbell’s Soup, Organic Valley, Whole Foods Market and Earthbound Farms, which had two votes at the time. All Rights Reserved. By the time synthetics made it into the final rules, passed in 2002, all three had been swallowed up by General Mills. Discover the Power of Your Network with RelSci Premium Products. Instead, those seats have largely gone to academics with agricultural expertise and to corporate executives. I’m told all the studies showing the benefits of DHA are based on the type from fish oil, so we use the type from fish oil.”. More than 40 years ago, Mr. Potter bought into a hippie cafe and “whole earth” grocery here that has since morphed into a major organic foods producer and wholesaler, Eden Foods. Not so much anymore. Food Safety Coordinator at Eden Foods, Inc. The board has 15 members, and a two-thirds majority is required to add a substance to the list. The maximum upload file size: 28 MB.You can upload: image, audio, video, document, spreadsheet, interactive, other.Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded. Get Contact Information on the World's Most Influential Decision Makers. “It’s really very simplistic and headline-grabbing to throw out those sorts of critiques, but when you get down into the details, there are usually very rational and important reasons for the actions the board has taken.”. Its research led to a paper titled “The Organic Watergate.”, “After DHA got onto the list, we decided to go back and look at all of the ingredients on the list,” Mr. Kastel says. He did hard time for both. Find RelSci relationships, employment history, board memberships, donations, awards, and more. “She’s probably very smart. Ms. Favre referred calls to the Agriculture Department. “We’re all certified, and we all follow the same standards,” said Carmela Beck, who manages the organic program at Driscoll’s, which markets conventional and organic berries. Harness the power of your relationships with RelSci Pro, the powerful platform for identifying relationship-driven business opportunities and connections that can propel your career forward. Browse in-depth profiles on 12 million influential people and organizations. Before that meeting, Organic Valley was saying that it planned to find an alternative to the additive, and there is a long and active list of consumer complaints on its Web site about the cooperative’s use of it in things like heavy cream and chocolate milk. President of North America’s largest family owned manufacturer of certified organic foods talks openly about the obstacles the company has had to overcome in order to become the leading brand in the industry. Driscoll’s was the only company that allowed an employee serving on the board to talk to The New York Times. Michael J. Potter is Chairman, President, Chief Executive Officer & Founder at Eden Foods, Inc. View Michael J. Potter’s professional profile on Relationship Science, the database of decision makers. Big Organic lost that round. On Amazon.com, for instance, 12 six-ounce boxes of Kraft Organic Macaroni and Cheese sell for $25.32, while a dozen 7.25-ounce boxes of the company’s regular Macaroni and Cheese go for $19.64. Ms. Beck works with Driscoll’s organic farmers here as well as in Mexico and Chile, helping them develop and maintain their organic systems plans. reference purposes only and does not imply any association with the trademark holder. He said as much at a National Organic Standards Board meeting in Indianapolis that year, earning the permanent opprobrium of the broader organic industry. ¡¿FUE ASESINADO EL SUPER ESTRELLA DEL FÚTBOL DIEGO MARADONA ?! “For us, algae didn’t seem like the real deal. It offers canned beans, tomatoes, condiments, dry pasta, fruits, juices, oils, vinegars and tea. Greater Detroit Area 2 connections. View Michael Potter's business profile as Chairman & President at Eden Foods. Eden Foods, Inc., Eden Foods, Inc. Stay informed and up-to-date on your network with RelSci news and business alerting service. Nurture your network and further your business goals with smart intelligence on the people and companies that matter most to you. By the time synthetics made it into the final rules, passed in 2002, all three had been up... “ Companies, private equity, venture capital, even individuals, ” she.! 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