Share: An assessment of Subway’s existing visual identity found that it lacked cohesion, which made many of the brand’s elements feel disparate. “If you close your eyes, those are the things you think of when you think of Subway,” Baron said, explaining that the firm wanted to “unlock the potential” of these symbols instead of concocting something brand new. The logomark is used in such a way that suggests a this-or-that option when eating at Subway. Marie Han Silloway, Subway’s vp of global brand management and acting creative advertising leader in the U.S., said the chain’s new visual identity was inspired by what they serve. Turner Duckworth was founded in London in 1992 by David Turner and Bruce Duckworth, who had met at the design firm Minale Tattersfield. Since 2015, the same year the chain’s former spokesperson Jared Fogle landed himself in prison for child pornography and sex with minors, Subway has dealt with a revolving door of both creative agencies and marketers. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Coors Light. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Refreshing fresh. United Kingdom “The new logo is fine, but it’s not timeless,” Vit said. Subway Subway Visual Identity . Subway. Subway. Tripodi had worked with Turner Duckworth on Coca-Cola’s rebrand about a decade ago while serving as the drink giant’s CMO. The… The… Sandwich Bar Sandwiches Menu Board Design Best Banner Flat Design Illustration … As Turner Duckworth says, the logomark is “a symbol that empowers customers to enjoy Subway in any way they choose”. According to QSR magazine, remodeled Subway stores experienced an 11% increase in gross profit, while traffic lifted more than 8%, when compared to ones that hadn’t updated yet, a sampling found. Lisbon’s subway/metro system also had its own custom typeface developed, called Metrolis (full name, Metrolis Sinalética) and it was designed by Freda Sack and David Quay. “The bright, bold colors are representative of the food served in our restaurants—from green inspired by peppers, to the red of tomatoes—as well as fresh veggie displays in the remodeled locations,” she said. From a business perspective, it appears as though the new look is working. Vit called the new logo “stiff and clunky,” adding that it’s “simply another rendition of what the Subway logo has always been,” with a 2019 twist. London WC2A 1JA. The… After years of disjointed and outdated imagery, Subway made the choice to invest in its brand via updated packaging, in-store imagery and a revamped logo. While Baron said he can’t speak from a business perspective, he believes that the new visual identity, which began its global rollout in 2017, has been successful so far. Turner Duckworth was founded in London in 1992 by David Turner and Bruce Duckworth, who had met at the design firm Minale Tattersfield. Fresh or toasted? 4 nov. 2020 - Découvrez le tableau "Bricolage d'été" de Gabsichaima sur Pinterest. Work; About Us; Careers; Contact; Subway. Aug 29, 2015 - This Pin was discovered by Valentin Moreau. New York. And those that aspire to join them. Second, Subway was struggling to carve out a niche. “[Tripodi] realized that the brand was in a situation where it desperately needed a design overhaul,” said Andy Baron, creative director at Turner Duckworth. Time for tea. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. “Just by virtue of the way it’s designed, you can see it a mile away. The redesign also involved using the chain’s well-known arrows to drive home the fact that Subway has long prided itself on customization, a brand attribute that Baron said the company “invented” and wanted to get more credit for. McWhopper Campaign by Y&R New Zealand / Turner Duckworth. A few years back, Baron said he and the team had the opportunity to show off the redesign to thousands of franchisees at a company event, where it got a “surprisingly positive response” from those in attendance. For one of his latest projects, the studio worked for Subway’s new identity, under the creative direction of Andy Baron and Austria-based photographer Marion Luttenberger. 2018. Credits powered by Credits powered by . We drew inspiration from the original Subway mark and built meaning back into the organization by giving the Subway arrows more purpose: a representation of choice that has always been a part of the Subway legacy. Bottling happiness. San Francisco. Second, Subway was struggling to carve out a niche. Design director for brand and photography guidelines, sandwich & packaging photography suite, and case study video. And those that aspire to join them. Turner Duckworth sought to change this by taking Subway back to its roots and streamlining its overall look. A few years back, Baron said he and the team had the opportunity to show off the redesign to thousands of franchisees at a company event, where it got a “surprisingly positive response” from those in attendance. former chief marketing officer Joe Tripodi, Women Marketers Shatter Stereotypes; Fast Food’s Stuffing Pioneer: Tuesday’s First Things First, Amazon Adds Spoiler-Free Delivery Options for Holiday Surprises, LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process, Friday, Nov. 20 Scoreboard: Fox News Wins Total Prime Time Viewers; MSNBC Wins Total Day Viewers; CNN Wins Adults 25-54, In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic, Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Corinne Demadis, VP, U.S. East Coast, Smartly.io. Raising a smile. What is the design process? Services: Art direction, branding, packaging design, typography, copy writing, iconography, motion Awards: Bronze Clio Studio Credit: Turner Duckworth . For one of his latest projects, the studio worked for Subway’s new identity, under the creative direction of Andy Baron and Austria-based photographer Marion Luttenberger. The same … Turner Duckworth specializes in visual identity and packaging design for a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, … Turner Duckworth - Subway. Oh, and there’s also an attached 1,533 square feet garage for your fleet of … Main Navigation. Refreshing fresh. How we looked at the past to create the future for Subway restaurants visual identity. London. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York.. Despite the struggles, one bright spot for Subway came two years ago in the form of a massive, much-needed overhaul of its visual identity. New York. The redesign also involved using the chain’s well-known arrows to drive home the fact that Subway has long prided itself on customization, a brand attribute that Baron said the company “invented” and wanted to get more credit for. The project was led by creative director Andy Baron and Austria-based photographer Marion Luttenberger. The company sits between fast-food giants and healthier, more expensive options, so part of the brief involved differentiating the brand to prevent it from languishing in the murky middle. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Designers: Turner Duckworth: London, San Francisco & New York, London, U.K. For example, when you work for Turner Duckworth, where your clients are the likes of Amazon, Burger King, Coca-Cola, McDonald’s, Samsung and Subway, you can be pretty sure you’ve reached millions of eyeballs. Title Subway Branding Photographer Marion Luttenberger Creative Director Andy Baron … The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. This is the next phase of Subway's evolution following the company's updated brand identity by Turner Duckworth New York, which was rolled out in spring and showcased bright and bold new imagery, new packaging, uniforms, and signage. See all work from David Turner. 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