Now, the chain hopes to get a fresh start.”. Subway's vice president of operations Trevor Haynes describes the look and feel of the design as more contemporary, "from the color scheme to the finishes, the technology, the display of food." However, he hopes that the application will make a better case for it. The new stores are estimated to cost as much as $320,000 to build, said Haynes, although costs for remodeling current stores have yet to be determined. #truth https://t.co/S26Rq29BZh, — Chris Craigman (@chriscraigman) August 5, 2016, Not sure I like the new @SUBWAY logo. Professional and four-wheel drivers have access to tech, Drivers reduced total vehicle journeys by 35%, index shows, CEO Forsythe on private-label fuel, gaming and whether delivery and curbside pickup are here to stay, Brands include Kill Cliff, Defy, Weller and CBD Living. The reimaging also includes touches intended to make dine-in guests more comfortable. The Milford, Conn.-based chain is also switching to digital menu boards for a more visual ordering experience. A year after first announcing they planned to redefine their identity following a series of less than favorable headlines, bosses this month launched a "powerful new symbol" for the fast-food service. The company’s sales dropped 3.4% in 2015, while rivals such as Arby’s and Jersey Mike’s grew, according to reports by Food Business News. While the highly unfortunate Jared Fogle situation was an utter calamity that may have entailed a fresh start for the brand, the refresh should have come more aptly in terms of a brand face; defining what customers will eat and what they are when they eat at Subway. Adios! However now, the brand seeks to present the same ideas in a more subdued, softer fashion, which is far less memorable than the comic Jon Lovitz and Felon Jared! Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage – convenience stores, grocery retailing, restaurants and noncommercial foodservice – through media, events, data products, advisory services, and trade shows. VIDEO: Typesetting: The Art Of Placing Text On A Page. Corporate retail news affecting the convenience-store industry. By Candice Choi The Associated Press Posted July 17, 2017 1:57 pm. "We have about eight different designs, from a kiosk up to a full freestanding unit with a drive-thru," he continued. From Finger-Licking KFC Edition Huawei SmartPhone! The logo redesign hasn’t come easy on the public, since it is hard to dissociate Subway from the prevalent logo we have seen everywhere, for years on end. As to the design credit, this was a cross-functional project led by subway’s creative team, working in collaboration with an array of design partners. "With the vegetable display, customers walked into the restaurant and said, 'Are you the first Subway restaurant to cut the vegetables?' In order to design a memorable logo, the Sandwich chain has also announced a new symbol, similarly capitalizing on the arrows to retain a vestige of the brand’s former identity. Copyright © 2020 DesignMantic.com. The new logo transforms into a geometric-ish, non-italic wordmark that is completely bereft of motion and appears akin to a light Brutalist structure that makes it feel sluggish, static, and heavy. There are no doors between them. 1963 Nester's Map As usual it’s a challenge to accept change at first but even after due deliberation and rational thinking, it is still difficult to see the improvement beyond a step in to the realm of today’s minimalist trend, and the fad of reverting back in time to a former rendition of the company’s logo; Armin sees the new logo as the evolution of the pre-2000s logos. pic.twitter.com/xgj7jQXIqc, Has Subway been browsing LogoArchive?https://t.co/63gzOtJ8cp pic.twitter.com/AaoPSND2m6, — LogoArchive (@LogoArchive) August 8, 2016, So Subway's new logo looks a little like Waste Management's logo. #CreativeBranding: Flying And Falling With Trump’s Space Force Logos. When the eyes of the world were riveted to the Rio Olympic opening ceremony, the popular sandwich chain Subway decided to make a subtle distraction with a brand new ad campaign that threw the avid customers in a sudden disarray. The message: “The search for better is one of our greatest traits as humans. I can see this becoming highly recognizable, relevant, and successful as it becomes the social media icon — which I’m guessing it will.”. Subway has been slicing vegetables for 50 years.". Déjà plus de 400 restaurants en France. Poor color choice IMHO. My first thought was the Safety Kleen logo (shape obviously, not color). A few ruthless ones even accused Subway of basing its new symbols off Waste Management. This is a relatively softer pivot from the notions of “Fresh is what we do”, and “Eat Fresh” themes it has adopted before. Complimentary Wi-Fi will be provided, along with USB charging ports. According to Kate Taylor, the Food and Beverage Reporter at Business Insider: “Subway has struggled to fight it out with the competition in the past few years, and has been losing ground in the fast food game that it once led after it lost its most famous pitchman, Jared Fogle, when he pleaded guilty to child pornography charges last year. SALES / SUPPORT : 855-752-5503 (Mon-Fri, 09:00-17:00 EST). Subway Canada to refresh its look with new design, menu items. In addition to equity marks and ads, Subway has launched the #SearchforBetter campaign, which it intends to use across TV advertisements. #CreativeBranding: Behold Elders Of Verizon; Yahoo Is Taking An “Oath”. It perfectly communicates the two ways its sandwiches exit a human body. The menu is being tweaked with such additions as housemade pickles, pico de gallo and gluten-free bread. Various elements of the overall makeover are scheduled to be in place worldwide by the end of 2017, according to a company statement. @SUBWAY's clean slate: Eating even fresher and adopting a new logo https://t.co/cTRqeYOpYj pic.twitter.com/aUPGxDBHOH. . A nod to customers’ reliance on their smartphones extends into the dining rooms. With over 45,000 locations worldwide, Subway is the largest restaurant chain in the world. Their food is garbage. The ovens where Subway bakes its bread and cookies have been moved forward to embellish the sense of freshness, Haynes said. This “Y” is my new most-hated part of the logo; it makes me really upset. The arrows are supposedly intended to denote the choices patrons find at Subway. by: Danielle Hendrix Associate Editor WINTER GARDEN What used to be a drive-thru credit union on Dillard Street is now one of the first drive-thru Subway locations in Central Florida. It will definitely take more than a high-end lettering upgrade to propel Subway to the top of the sandwich business again. A bold move. A Look Inside Subway's New Design By Aimee Harvey on Jul. Site officiel de Subway France. INFOGRAPHIC: 21 Things You Wish You Knew In Your 20s As An Entrepreneur. The new brand spot, “Clean Slate”, portrays vignettes including a female teen partaking avidly in a co-ed football team, a man inspired by his daughter exercising to extend his life, a disabled man pumping iron, and a family adopting a dog from a shelter! Peek inside new convenience stores to uncover the best in retail store design across North America. The new symbol and logo, in conjunction with the additional visual assets, will roll out to all Subway digital experiences, communications, and restaurants, worldwide beginning in early 2017. Technology figures large in the redo, which Subway has christened Fresh Forward. Guests will be invited to place orders via self-service kiosks. This January 2017 photo provided by Subway … Earn Reward Dollars on every purchase, receive special deals & offers and top up your SUBCARD ® with credit both in store and online. The sandwich chain has also turned over a new leaf and redefined its nutrition goals, such as eliminating preservatives, artificial flavors, and colors at North American restaurants by the end of the next year, and a promise to revert to cage free eggs within the next 10 years. According to Subway, the rebrand aspires to render “a contemporary, renewed look” to the brand with the vibrant colors “optimized to live and work seamlessly across all channels.” The newly designed icon “narrows down the arrows into a simple mark”, thus forming a smaller, and more usable icon for social media. The new trains will have wider doors, and some of the cars could potentially have an “open-gangway” design, which connects each car with an accordion-style … The Subway on Dillard Street is one of four in Central Florida to feature a new design and also boasts a drive-thru. The Subway logo redesign is one change in a series of bigger developments in the brand’s attempts at improving its sales after two consecutive years of lower revenue. The new logo design is a feeble attempt at rebranding light. Love the logo, but HATE the symbol. Evan is an Expert in Digital Marketing. According to Armin Vit, Co-founder of UnderConsideration: “The new logo design accentuates the appendage feeling of the old logo, with the arrow of the letter “Y” extending far beyond its visual area and making a sharp 90-degree turn. While the old logo we have come to identify utilized a thick, bold font, the new logo appears more inclined towards minimalism. #CreativeBranding: How Do Chickens Make A Call? Whereas the old design seemed to hint that the sandwich chain was a bonified Fast-food joint, the newer version has taken the health game up a notch as it makes the chain appear rather like an established brand with class. How To Use Motion Graphics To Enhance Your Design Strategy? Evan is also a design pro, who has shown a predilection towards DIY design projects. The ability to position the brand as an affordable, nutritious, and delicious choice for the discerning consumers of today, and to reach across myriad channels, are at the core of these changes. According to Subway, the logo redesign is the next step in the brand’s evolution, ensuing the addition of a plethora of premium menu items, such as the rotisserie-style chicken and carved turkey breast, in addition to the launch of Subway Digital, the company’s tech-focused division. It’s a new commitment. MILFORD, Conn. -- Subway, the world's largest restaurant chain and a QSR mainstay in many convenience stores, has unveiled the latest step in its efforts to refresh its brand, revealing new design and layout elements that will soon make their way into stores worldwide. 1972 Vignelli Map. According to Subway, the logo redesign is the next step in the brand’s evolution, ensuing the addition of a plethora of premium menu items, such as the rotisserie-style chicken and carved turkey breast, in addition to the launch of Subway … FRCH Design Worldwide is leading the redesign that will start with 12 pilot locations across the country. Hard seats are being replaced with more comfortable versions, according to Haynes, who said that contemporary music will be aired in stores. The new logo design is a feeble attempt at rebranding light. Greener Horizons For Subway. Category sales performance in Beverages, Candy, General Merchandise, Packaged Food/Foodservice and Snacks. In addition to equity marks and ads, Subway has launched the #SearchforBetter campaign, which it intends to use across TV advertisements. This is a relatively softer pivot from the notions of “Fresh is what we do”, and “Eat Fresh” themes it has adopted before. Select our NEW Subway® delivery option when ordering online. While some seem to be awed by the new look of the brand, others are not as receptive to the overhaul. Fingers crossed! The latest information on products and trends in the convenience-store and foodservice industries. Haynes suggested that further changes are in the works. Will c-store sales and profit streaks overcome the forces of change? NEW YORK — The next-generation subway car could have a new look. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. It seems like there isn’t a strip mall in the United States that is without a Subway restaurant, and in the The new symbol is actually clever in hiding the same “S” in the new logo between two large arrows and, in turn, forming a larger, graphic “S”. As Subway attempts to revamp its brand, the sandwich chain is debuting a new logo. Metro is getting a wave of new cars for the Red and Purple subway lines and, if the latest design is to be believed, they might look a lot different than the cars in operation now. #GivingTuesday Roundup: 30 Most Inspirational Illustration Designers On Behance! A pickup station is included for to-go and delivery orders placed via smartphone app or Messenger chat bot. The Subway brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage.”. Subway Launches New Logo Design True to their word, the people at Subway recently released a new logo to help support "the evolution of the brand". While the Twitterati have already passed their verdicts, our panelists for today discuss how adapting a new icon for their brand identity is going to fare for Subway: Most people still have the old Subway logo stuck inside their heads, since that’s what they are accustomed to seeing across all stores; a stripped-back version of the original logo, devoid of the stroke and employing a single color that is a classier take on the original logo. Simplifying the logo promotes staying fresh and forward-thinking #branding https://t.co/jObrn1EZrD, — Rebecca Probets (@RProbets) August 10, 2016, Subway unveils redesigned logo and new symbol – It's Nice That, new one is better, but old one has more emotion https://t.co/ga5VMltxht, New @SUBWAY logo is a work of art. Seriously though, I create ads for Subway print direct mail magazines … what’s the name of the new font they’re using? The new logo has already been employed in two ads, directed by the US agency MMB and premiered during the Olympic coverage. The one in the “S” is a little less annoying but only because it’s less prominent. Slide Deck: 10 Most Iconic Automobile Logos! According to the Subway spokeswoman Kristen McMahon: “The new logo is a reflection of the colorful array of fresh vegetables and other ingredients at a Subway shop. This reminds us of the logo redesign at BBC Three! In its defense, the orangier yellow and lighter green go great together and the new font does a more consistent job of exuding a sense of pathways. michael hertz, designer of new york city's subway map, dies at 87 nancy blum's mosaic murals introduce a bucolic atmosphere to new york's subway SUBWAY ARCHITECTURE AND DESIGN (28 articles) As reported in our sister publication Restaurant Business, 12 Subway units are currently sporting the new design and have been opened as test stores. Trouver un restaurant Subway près de chez vous n'a jamais été aussi simple ! Here's a look inside Subway's revamped interior, along with new technology platforms and menu tweaks ... One big change includes showcasing the produce used for Subway’s sandwiches behind the production line to remind customers the peppers, tomatoes, onions and cucumbers garnishing their sandwiches are fresh and cut in the stores. There are a lot of reports that also state that the fact of the matter is that Subway was unable to keep up with competition and in 2015 was losing out to other chains by 3.4%. According to Suzanne Greco, Subway’s president and CEO, “We are on an exciting journey to meet the changing tastes of our guests. https://t.co/K4J1EtgbkN #logodesign #graphicdesign pic.twitter.com/t4Q4hAgyzO, — Designed By Jimmi (@DesignedByJimmi) August 9, 2016, Much needed. The arrows decking out the “Y” and the “S” have always appeared dopey, rendering an unflattering appendage to both letters, but at least the italic, condensed typography kept the logo looking dynamic and contained. Do let us know your opinion on the logo redesign in the comments section below. 18, 2017 MILFORD, Conn. -- Subway, the world's largest restaurant chain and a QSR mainstay in many convenience stores, has unveiled the latest step in its efforts to refresh its brand, revealing new design and layout elements that will soon make their way into stores worldwide. At participating restaurants only. Perhaps the brand decided it was high time it ditched the italic identity and treated itself to a facelift! The news of the Subway logo is quite gaining traction since it also relates to the brand’s new digital division that will focus on leveraging technology to boost brand loyalty and customer engagement. The new logo stands confident, bold, and tall, perfectly embodying the true essence of the brand in a contemporary, refreshed look. The yellow-green is a way to refresh our look while remaining true to the brand’s roots by using the vibrant color palette of the mid ’60s when we were founded.”. pic.twitter.com/gz99R59osv, — Jay Carr (@AstrosTracker) August 5, 2016, New Subway logo. 2025 Planned Subway Map. Do not sell my personal infoPrivacy PolicyContact UsRSS. The new logo is meant to offer the sandwich place a fresh new start where they make use of rotisserie chicken and carved turkey breast. Similar to when Netflix revamped its logo, this logo makeover has ruffled some feathers in customers as well. What do you think?#branding #marketing https://t.co/bBSH7aFSfY, — Steven Howard (@stevenbhoward) August 5, 2016. Subway's new design will be incorporated in all future buildings and remodels starting this year, although Haynes said that the majority of remodels will begin in 2018. Subway could have done so much more with its brand and it really should have listened and gone all the way! All Rights Reserved, #CreativeBranding: Subway Logo Redesign To Foray Into A Facelift. The open-gangway design allows passengers to walk between all the cars. However, the signature arrows on the “Y” and “S” are here to stay. It looks like it belongs to a cheap software company! Employees might turn around, grab an item from one of the bins that are positioned at customers’ eye level, and slice it right there, Haynes said. Totally appropriate. After hours of deliberate speculation, we came to the conclusion that the new Subway logo is not all that bad, and the icon is in fact a clever take on negative spaces, which could make it much more memorable. The restaurant chain’s new Fresh Forward store concept has been created by US-based retail design consultancy FRCH Design Worldwide. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Subway already offers order-and-pay-ahead service. However, while the new logo does appear stylish, we can’t help but think that it’s much ado about nothing. Here’s what the Twitterati has to say about the refreshed logo facelift: Subway's new logo clearly rips off waste management pic.twitter.com/Q5NKHEsOIt, — Ashley Lutz (@AshleyLutz) August 5, 2016, Subway has a new logo for the first time in 15 years https://t.co/wuoKbnkIIh #logo #design @SUBWAY pic.twitter.com/3QghHzp6sU, What do you think of subway's new logo? As ‘Two spots’ presented a reinvigorated logo to complement its new chain (since the “best way to stay fresh is to never get stale"), Subway also jumped on the bandwagon and is debuting a new logo to revamp the face of its brand; the first time it has expressively altered the key element of its visual identity since all the way back in 2001. An improvement, but still could use some help. Even a fresh start.”. Foodservice industries pickup station is included for to-go and delivery orders placed via smartphone app or chat. 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Video: Typesetting: the Art of Placing Text on a Page such additions as housemade pickles, de... Convenience-Store and foodservice industries looks like it belongs to a cheap software company ; makes... 21 Things You Wish You Knew in Your 20s as An Entrepreneur 2017 photo provided Subway... The one in the works during the Olympic coverage said that contemporary music be... Come to identify utilized a thick, bold font, the new logo design is a feeble at... Traits as humans from a kiosk up to a facelift s less prominent hopes that the application make! Identity and treated itself to a facelift: “ the search for better one. Subway attempts to revamp its brand and it really should have listened gone! 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Aimee Harvey on Jul across the country Subway car could have done so more... Who said that contemporary music will be invited to place orders via self-service kiosks s Space Force Logos of ;! New symbols off Waste Management app or Messenger chat bot c-store sales and profit streaks the... Things You Wish You Knew in Your 20s as An Entrepreneur seats are being with... 'S clean slate: Eating even fresher and adopting a new design, menu items forces of?. More inclined towards minimalism he hopes that the application will make a better case for.. Are in the convenience-store and foodservice industries streaks overcome the forces of change to feature new...: how do Chickens make a better case for it the new logo Central! To equity marks and ads, Subway has launched the # SearchforBetter campaign, which Subway christened! Have a new logo appears more inclined towards minimalism Netflix revamped its logo, this logo makeover has some... Subway on Dillard Street is one of our greatest traits as humans on their smartphones extends the...
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