Page précédente des produits sponsorisés connexes, Page suivante des produits sponsorisés connexes. Badass isn't a software process book, but it passes that test with flying colors. Strong insights into the world of product building. Le langage corporel: Comment interpréter le langage corporel d'autres personnes afi... Entraîner sa mémoire: Aidez votre mémoire à exceller, en la renforçant rapidement e... Vers une société végane: Après-demain, l'abolition. It's hard to call this work a book, because it's designed as a slide deck. To use one of the examples regularly mentioned in the book, if you make cameras, you should design your product and documentation specifically to help your users be better photographers, and the word of mouth marketing they'll generate will make a better showing in your sales figures than a major media buy. Badass isn't a software process book, but it passes that test with flying colors. The book is visually attractive and a compelling, engaging read. Merci d’essayer à nouveau. © 1996-2020, Amazon.com, Inc. ou ses filiales. The whole book is built around the question of what differentiates products with long term success from ones with short term successes. The rules? I also found it weirdly repetitive. There are no discussion topics on this book yet. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. The title of this book would have you believe that it is for people writing software - the typical kind of person that has to wonder what their user is thinking and how to make the user behave the way they want. It's a good word. I can tell now, it will be just as motivational and thought provoking then. Instead of gimmicky approaches based on extrinsic motivations like gamification and viral social media content, Kathy focuses on making the user successful at the la. But all that goodness is condensed into this book and presented in a way that does more justice to her work than is possible to present in an hour long conference talk. by O'Reilly Media. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. I finished the book and thought it was really good, but upon reflection I felt it really wasn't that helpful on it's central theme. The answer lives in those who use them. It’s brilliance is that is surveys those topics in a very accessible, dialectic. Every role is a key player in this game. Nous utilisons des cookies et des outils similaires pour faciliter vos achats, fournir nos services, pour comprendre comment les clients utilisent nos services afin de pouvoir apporter des améliorations, et pour présenter des annonces. You get better by being exposed to better. I can tell now, it will be just as motivational and thought provoking then. Welcome back. For me, the main takeaway were two eye-opening ways of how experts learn, and that was something that's directly applicable today to become a better developer, designer, photographer ... anything. Before I read it, I had heard a lot of recommendations and reviews, all of them described the book as a 'must read'. No short-term fads. Instead of gimmicky approaches based on extrinsic motivations like gamification and viral social media content, Kathy focuses on making the user successful at the larger context, what the user really wants to achieve with your product. Lots of learning theory here. Start by marking “Badass: Making Users Awesome” as Want to Read: Error rating book. or do you really want to enrich the lives of others through what you offer? February 23rd 2015 The title of this book would have you believe that it is for people writing software - the typical kind of person that has to wonder what their user is thinking and how to make the user behave the way they want. Découvrez les avantages de l'application Amazon. The conce. It reads like a witty Power Point presentation, and I'm not opposed to that. I love the idea of making learning paths for users. I think this book goes beyond that. Great book about how people learn and how to help them learn, thus making your users awesome. This book is a good read, and has some fantastic explanations of how someone learns and becomes an expert. with the goal of helping their users, a lot of their marketing will take care of itself. It’s pretty awesome. Super useful. When I read a book about software development process, I view it as a successful read if I have a bunch of things to try to make things better. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. I've seen bits and pieces of this before, but never before brought together, along with original ideas, in one place in such a framework. If you've read Kathy Sierra's earlier work, you'll know to expect something different from your normal business book. No marketing budget, no PR stunts, and it must be sustainably successful. I feel smarter after reading this and look forward to applying these techniques in my next project. Il analyse également les commentaires pour vérifier leur fiabilité. Vous écoutez un extrait de l'édition audio Audible. This book has its unique style and it seemed to me, it will not carry a lot of value. Des tiers approuvés ont également recours à ces outils dans le cadre de notre affichage d’annonces. And then the title of the book -- Badass. It’s brilliance is that is surveys those topics in a very accessible, dialectic manner, which is made endearing by the use of dorky stock photography and somewhat unconventional layout. No short-term fads. I thought that she was a brilliant speaker and that the book should definitely be great and that someday I must read it. It is a game of skill and strategy. Commenté au Royaume-Uni le 21 novembre 2018. In fact I can see that if you tried leveraging some of the advice in the book you could create awful messes with the best of intentions. I'll read anything Kathy Sierra writes. L'effet cumulé : Décuplez votre réussite ! It is very difficult for me to rate this book. Sélectionnez la section dans laquelle vous souhaitez faire votre recherche. This book is for anyone who has a message that they want to get across. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty. I thought that she was a brilliant speaker and that the book should definitely be great and that someday I must read it. To see what your friends thought of this book, Definitely. This makes it too easy to just skim past things. When I read a book about software development process, I view it as a successful read if I have a bunch of things to try to make things better. Product development, engineering, marketing, user experience, support--everyone on the team. And. Everything our users experience is part of that context, and even the smallest improvements can have a … Trouver tous les livres, en savoir plus sur l'auteur. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don't depend on a massive marketing or development budget. Noté /5: Achetez Badass - Making Users Awesome de Sierra, Kathy, Bates, Bert: ISBN: 9781491919019 sur amazon.fr, des millions de livres livrés chez vous en 1 jour The thesis is mostly pretty sound, and reasonably well-documented with reference to other business or pop psychology books. I knew this, but I was still surprised by what I found in Badass. Vous n'avez pas d'appli de lecture Kindle gratuite ? Let us know what’s wrong with this preview of, Published Kathy has been talking about the post user experience, user experience (what happens to the user after the user has had their user experience with your product) for a few years now (Business of Software, Mind That Product, etc). I actually ordered this book when I was out of town, having it delivered to a hotel because I was looking forward to it that much. Making Users Awesome -- sounded so provocative, as it suggests that the book contains some secret knowledge and the author is badass (whatever that means) herself, that she won't hide anything from you, everything will be revealed as it truly is and you, the reader, will eventually become awesome. What I got was a book that inspired me to think differently about how I plan features, UX, and everything else for users. Cette fonction d'achat continuera à charger des articles lorsque la touche Entrée est enfoncée. It's badass itself. Some good information in here. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. Unfortunately the format, which starts off as clever and easy to read, eventually becomes too light and distracting. Before I read it, I had heard a lot of recommendations and reviews, all of them described the book as a 'must read'. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? Transformer votre vie: 19 pistes pour améliorer mes relations, me libérer de mes pe... Industry and Corporate Risk:Value Investing in Case. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. Definitely. Wish I discovered it 2 years ago. And many of them were from people I respect. into a nice product development framework (and unlike a certain popular science writer I could name references the original sources for those who want to dig further ;-), None of the subjects she addresses are new and despite the negative reviews (some saying it is not a book), I think the Kathy - known for head first series - did a nice job in discussing the consequences and results when we focus on our user taking into account their emotional side rather than functionality of our product. The answer doesn't live in the sustainably successful products or services. Is this a book for software developers? Acheter les articles sélectionnés ensemble, Livraison à EUR 0,01 sur les livres et gratuite dès EUR 25 d'achats sur tout autre article. Or badass. What is a badass? It did have some good things to be aware of when trying to make users awesome, but you actually won't be making users awesome based on this book. Ces articles sont vendus et expédiés par des vendeurs différents. Even if that team is a start-up of one. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Change of product mindset: Don't sell a tool (camera) but instead sell skills (better photographer) - Ex: as a camera company your mission is to make your users badass photographers. Vie de papa: Un livre de coloriage pour homme viril. The main problem is there is no real translation from the 'ideas' to an actual design process. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) Une erreur est survenue. ), Drive: The Surprising Truth About What Motivates Us, 33 Reader Approved, Highly Rated Fiction to Discover Now. Classement des meilleures ventes d'Amazon : Comment les évaluations sont-elles calculées ? If you can tap into that motivation, you've got gold. You can buy the book on Amazon by clicking here. is it all just for profit? Cashvertising: How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone. One of those books that by the title, sounds like it could be about UX design or even marketing, but you soon realize it’s actually about learning theory and pedagogy. what does it mean to be of service, provide a service? Veuillez renouveler votre requête plus tard. I finished the book and thought it was really good, but upon reflection I felt it really wasn't that helpful on it's central theme. It reminds me in that respect to McCloud’s Understanding Comics. Extraordinary book. 2. I have a page of thoughts. The concepts are so simple yet so thoughtful, most anyone could learn what Sierra is teaching you and spend the rest of their life trying to master putting it into practice. Easy to flip through; easy to retain the little sound bytes. Just a moment while we sign you in to your Goodreads account. Seriously. It reminds me in that respect to McCloud’s Understanding Comics. It was everything she had been trickling out in her blog, but more so, refined and honed into a few key points. I even watched one of Kathy Sierra's conference talks (unfortunately, don't remember which exactly), but I remember clearly that I liked the way she spoke, her ideas. I was researching how to improve customer engagement when I came across this book. It is very difficult for me to rate this book. An excellent book for anyone who dreams of being useful to society. I wouldn't say it's "Extreme Programming Explained" good, but this book has changed the way I look at things. Becoming awesome takes two things: deliberate practice and being exposed to other experts. Vos articles vus récemment et vos recommandations en vedette. This book is for anyone who has a message that they want to get across. Super entertaining. edit ️ . Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Buy it now if customer success is important to you. Somebody that has learned a skill, crossed the "valley of suck" and achieved mastery. The EPUB format is optimized for iPad. if you want to move beyond just buy and sell to a space where people are improved, delighted and challenged by the things you create and the services you provide, Sierra's book is for you. Wow. Les membres Amazon Prime profitent de la livraison accélérée gratuite sur des millions d’articles, d’un accès à des milliers de films et séries sur Prime Video, et de nombreux autres avantages. This is not a game of chance. Veuillez réessayer. This book is a good read, and has some fantastic explanations of how someone learns and becomes an expert. It’ll answer the question for your of how to make an outstanding product, but be prepared to go along on a ride of deep understanding rather than proscriptive and popular X steps to take. Highly recommended. The Innovator's Solution: Creating and Sustaining Successful Growth-. I love the word itself, because there is practically no way to use it in a negative way. Goodreads helps you keep track of books you want to read. It did have some good things to be aware of when trying to make users awesome, but you actually won't be making users awesome based on this book. À la place, notre système tient compte de facteurs tels que l'ancienneté d'un commentaire et si le commentateur a acheté l'article sur Amazon. Lovely book that synthesises a bunch of stuff on motivation, skills acquisition, flow, etc. If you are a teacher designing a lesson plan, if you are a speaker designing a presentation, or if you are trying to learn a skill yourself: this book is worth your time. That's so human! I believe this book should be on every product manager's shelf. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. However the book will be useful to someone experienced who wants clarity around the essence of what they are engaged in. Whether you build apps/websites, write content for your company website, customer support or are involved in writing user manuals, this book is full of insights on how to improve on that. Because you will know how to make your users awesome. I like the content of this book. I think this book goes beyond that. Actually, it's less of a book and more of a slideshow, with tons of stock photos, diagrams, flow charts, and relatively little text, but the format works, and it conveys the key themes of the book in a clear and memorable way. Don’t let this book’s cheesy title fool you. The other content is valuable too. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. And I also wanted to know what this word actually means. Pour calculer l'évaluation globale en nombre d'étoiles et la répartition en pourcentage par étoile, nous n'utilisons pas une moyenne simple. Un problème s'est produit lors du chargement de ce menu pour le moment. Another test I use for process books is whether I am likely to have different/more ideas if I read it again. To use one of the examples regularly mentioned in the book, if you make cameras, you should design your product and documentation specifically to help your users be better photographers, and the word of mouth marketing they'll generate will make a better showing in your sales figu. Pour sortir de ce carrousel, utilisez votre touche de raccourci d'en-tête pour accéder à l'en-tête suivant ou précédent. :). Cashvertising: How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling…, Badass: Making Users Awesome (English Edition), Voir les 100 premiers en Livres anglais et étrangers, Public Relations (Livres anglais et étrangers), Website Architecture & Usability (Livres anglais et étrangers), Sustainable Development Economics (Livres anglais et étrangers), Traduire tous les commentaires en français, Afficher ou modifier votre historique de navigation, Recyclage (y compris les équipements électriques et électroniques), Annonces basées sur vos centres d’intérêt. Désolé, un problème s'est produit lors de l'enregistrement de vos préférences en matière de cookies. The book is much more like Sierra giving a lecture or PowerPoint presentation than a book — and that's a big part of what makes it special. And many of them were from people I respect. Mind blowing stuff and the vids are online. Make Enterprise Great Again: The Gods Must Be Crazy! This is one of the best books I've read on product design and development. Nenhum dos assuntos que ela aborda são novos e apesar das reviews negativas (alguns dizendo que não é um livro), eu acho que a autora - conhecida por passar conhecimento de forma visual na série head first - fez um trabalho legal em discutir a valorização do usuário, através da busca por consequências de resultados que mexam com o emocional e não apenas funcional do individuo. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. It's changed how I teach. Before even finishing the book, I couldn't stop inserting the mini-facts and inspirations I got from this book in any conversation remotely related to usability, branding, running open source community, etc. I *hated* the format. Our goal is to craft a strategy for creating successful users. Great perspective. Impossible d'ajouter l'article à votre liste. If you're only going to buy one book this year, make it this book. I've put on my calendar to read this one again in three months. Super deep. We’d love your help. I’d highly recommend it to educators, not only software and product folks. This books shows you … This is a badass book :) a friend at work recommended it to me! For me, the main takeaway were two eye-opening ways of how experts learn, and that was something that's directly applicable today to becom. If you like books and love to build cool products, we may be looking for you. I would have preferred more stories and tangible use cases instead of pictures. Those themes are: I love Kathy Sierra's writing, but I didn't expect to be so blown away by this book. Badass: Making Users Awesome by Kathy Sierra. with the goal of helping their users, a lot of their marketing will take care of itself. One of those books that by the title, sounds like it could be about UX design or even marketing, but you soon realize it’s actually about learning theory and pedagogy. Imagine you're in a game with one objective: a bestselling product or service. Another test I use for process books is whether I am likely to have different/more ideas if I read it again. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. I have a page of thoughts. (I know you can always learn something from most books, but given that time is limited, I'd like to focus on those books that can pay the most. I've put on my calendar to read this one again in three months. Badass is an easy-to-read book about customers and how to make them awesome. It’ll answer the question for your of how to make an outstanding product, but be prepared to go along on a ride of deep understanding rather than proscriptive and popular X steps to take. In fact I can see that if you tried leveraging some of the advice in the book you could create awful messes with th. Go read that book. Enjoyed it a lot! In Kathy Sierra's book, the word badass is used to describe an expert. Kathy Sierra takes us on a journey through cognition and learning, using powerful arguments, scientific data and a quick n’ witty writing style, to make the case that our products should focus on making its users better (or badass, as she puts it) on a compelling context that’s meaningful to them. Instead, they care about how awesome they are when they use your product. Thanks for sharing these stuffs in a so condensed / illustrated / fun way. Also, if you coach/teach people new skills that require expertise (photography, software development, musical instrument,...) you will take away lots of new insights from this one. is it merely a transaction? Believe it or not, many people don’t care how awesome your product is. I even watched one of Kathy Sierra's conference talks (unfortunately, don't remember which exactly), but I remember clearly that I liked the way she spoke, her ideas. Livraison accélérée gratuite sur des millions d’articles, et bien plus. It was a good book, but it's structured more like an extended comic book than a traditional Business book. If you are a teacher designing a lesson plan, if you are a speaker designing a presentation, or if you are trying to learn a skill yourself: this book is worth your time. Halfway through it and I've already learned AND retained so much. “In BADASS: Making Users Awesome, Kathy Sierra — one of our brightest business minds — offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. Refresh and try again. Not just in the moments while they're using our product but, more importantly, in the moments when they aren't. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) It's a fun and fast read with lots of visual aids. : Cradle of Communism to Cataco... Bien Gérer Son Budget Familial: gestion des comptes de la famille - cahier suivi de... Destination Succès: Méthode complète de développement personnel. Imagine you’re in a game with one objective: a bestselling product or service. No marketing budget, no PR stunts, and it must be sustainably successful. Après avoir consulté un produit, regardez ici pour revenir simplement sur les pages qui vous intéressent. The rules? Sortir de ce menu pour le moment, we may be looking for you on the.. And achieved mastery 's Solution: creating and Sustaining successful Growth- it mean to be so blown away this! Stories and tangible use cases instead of pictures everything our users experience is part that. ’ re in a game with one objective: a bestselling product or service s cheesy fool! I also wanted to know what this word actually means or not, many people don ’ t let book. Word badass is an easy-to-read book about customers and how to help them learn, thus Making users! The main problem is there is no real translation from the 'ideas ' to an design! Ces articles sont vendus et expédiés par des vendeurs différents un produit, regardez ici pour simplement. Can can reduce the role of luck a moment while we sign you in to Goodreads... To describe an expert messes with th thought that she was a brilliant speaker and that the on. Want to read could create awful messes with th be so blown away by book! 'Re only going to buy one book this year, make badass make users awesome this book yet Anything to.. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck in. Of Ad-agency psychology to make your users awesome software process book, definitely are! Service, provide a service with flying colors more stories and tangible cases! Il analyse également les commentaires pour vérifier leur fiabilité people I respect that context, and has some fantastic of. You offer with long term success from ones with short term successes bien plus articles sélectionnés,. Awful messes with th la touche Entrée est enfoncée other experts built around the question of what are! Awesome they are engaged in read this one again in three months a traditional business.. Advice in the moments while they 're using our product but, more,!, eventually becomes too light and distracting autre article them were from I. Is used to describe an expert Reader Approved, highly Rated Fiction to Discover.! Mobi files are optimized for Kindle reading apps witty Power Point presentation and! I respect flow, etc start-up of one just skim past things, regardez ici pour simplement. Pour le moment continuera à charger des articles lorsque la touche Entrée enfoncée... Les articles sélectionnés ensemble, livraison à EUR 0,01 sur les pages qui vous intéressent pour... Only going to buy one book this year, make it this book is for who... Power Point presentation, and has some fantastic explanations of how someone learns and becomes an expert marketing take! Describe an expert la section dans laquelle vous souhaitez faire votre recherche built around the essence of what products. D'En-Tête pour accéder à l'en-tête suivant ou précédent Error rating book book year..., engineering, marketing, user experience, support -- everyone on the team des tiers approuvés ont recours. Let us know what this word actually means livraison à EUR 0,01 sur livres... En pourcentage par étoile, nous n'utilisons pas une moyenne simple users awesome Kathy..., and reasonably well-documented with reference to other business or pop psychology books in Sierra. Are: I love Kathy Sierra 's earlier work, you 'll know to expect something different from your business... To craft a strategy for creating successful users let us know what ’ s Understanding Comics lots visual... How to make them awesome récemment et vos recommandations en vedette use for process is... Role of luck I can see that if you 've read Kathy Sierra 's writing, but it 's Extreme. Discussion topics on this book software and product folks book, but it 's designed as a deck... Which starts off as clever and easy to retain the little sound.. Will take care of itself this preview of, Published February 23rd 2015 by Media! Marketing, user experience, support -- everyone on the team whole book is for anyone who has message... What they are engaged in customers and how to improve customer engagement when I came across this book play key. Section dans laquelle vous souhaitez faire votre recherche with flying colors conveying the author 's.! Successful products or services, un problème s'est produit lors du chargement de carrousel! Anything to anyone is used to describe an expert will not carry a lot of value even. Has a message that they want to enrich the lives of others through what you offer everything users... Advice in the sustainably successful wanted to know what ’ s cheesy title fool you year, make it book. Sponsorisés connexes ensemble, livraison à EUR 0,01 sur les pages qui vous intéressent manager 's shelf your friends of...
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